pay per click – caebusinesssolutions

PPC

Employ our pay-per-click services and ensure you receive a return on your investment, one click at a time.

Instant results

PPC advertising drives results immediately in all cases. Your brand or business will reach thousands of people who are searching for your product or service within seconds.

Target your potential clients

PPC campaigns can be scheduled to reach specific demographics at certain times of the day in targeted locations.

Increase Your Brands Recognition

If your brand or business appears frequently in search results, alongside your competitors the likelihood of potential clients engaging with your brand increases.

PPC Services

Our PPC consultants support your in-house team with sophisticated insights, data-backed strategy and industry-leading tools. Our paid media experts understand the fast-paced, changing advertising landscape and can ensure you stay ahead of the competition.

Research Your Keywords

We will craft relevant PPC keyword lists (those that are closely related to the offerings you sell), tight keyword groups, and proper ad text, this in return will lead to higher PPC click-through rate, effective cost per click, and increased profits.

Choose Your Ad Platform

We will ensure the correct ad platform is utilised as this is paramount for a successful PPC campaign with regards to engagement with the appropriate demographic.

Capture Your Clients Attention

We guarantee your ads will stand out from your competitors and catch the attention of your target audience.

PCC PACKAGES

Entry

Small Budget PPC Package, Perfect For Small Businesses with monthly media spends on Google of less than £1000.

FROM

£335/ month

Account Audit (if required)
Account structure analysis & creation
Keyword research and discovery
Ad copy creation
Quality score analysis
Bid Adjustments & ongoing testing
Conversion tracking set up
Google Analytics set-up (if needed)
Monthly reporting
Dedicated account manager
No contract

Pro

Established Budget PPC Package, Perfect For Businesses With A Monthly Spend Of Between £1500-£2500.

FROM

£POA

Account Audit (if required)
Account structure analysis & creation
Keyword research and discovery
Ad copy creation
Ongoing Quality score analysis & optimisation
Bid Adjustments & ongoing testing
Bespoke landing page creation and optimisation
Conversion tracking set up
Retargeting audience creation (budget depending)
Retargeting campaign creation (budget depending)
Testing and refinement
Spend and bid analysis
Google Analytics set-up (if needed)
Monthly reporting
Dedicated account manager
No contract
Unlimited keywords
Responsive ads
Display Campaign Management

Enterprise

Our Package for large businesses. This is for clients who have budgets that exceed £2,500 per month on Google.

FROM

£POA

Account Audit (if required)
Account structure analysis & creation
Keyword research and discovery
Ad copy creation
Ongoing quality score analysis & optimsiation
Manual bid testing
Bespoke landing page creation and optimisation
Conversion tracking set up
Monthly reporting
Dedicated account manager
Testing and refinement
Spend and bid analysis
Google Analytics set-up (if needed).
Monthly reporting
Dedicated account manager.
No contract.
Display Campaign Management.
Unlimited keywords.
A/B testing.
Gmail ads.

‘Do you have questions about our pay-per-click services? This page will address some of your queries. If your question is not answered here contact us.’

HAT IS PAY-PER-CLICK (PPC) ADVERTISING?

Pay-Per-Click advertising is a digital marketing method where businesses pay only when a user clicks on their advert. PPC allows your business to appear prominently in search engine results and across digital platforms, driving targeted traffic to your website quickly and effectively.

WHICH PLATFORMS DO YOU MANAGE PPC CAMPAIGNS ON?

At CAE Business Solutions LTD, we manage PPC campaigns across major platforms including Google Ads and other relevant advertising networks. Platform selection is based on your business objectives, audience behaviour, and campaign goals.

HOW DO YOU ENSURE PPC CAMPAIGNS ARE COST-EFFECTIVE?

We focus on strategic keyword targeting, audience segmentation, ad relevance, and ongoing performance optimisation. Campaigns are monitored and refined to improve click-through rates, reduce wasted spend, and maximise return on investment.

HOW LONG DOES IT TAKE TO SEE RESULTS FROM PPC?

PPC can generate visibility and traffic quickly once campaigns go live. Performance improves over time as data is analysed and campaigns are optimised. Results depend on factors such as competition, budget allocation, targeting strategy, and landing page effectiveness.

DO YOU PROVIDE REPORTING AND PERFORMANCE INSIGHTS?

Yes. We provide clear reporting and performance insights to show how campaigns are performing. This includes metrics such as impressions, clicks, conversions, and overall campaign effectiveness, enabling informed decision-making and continuous improvement.

CAN PPC BE COMBINED WITH SEO AND OTHER DIGITAL MARKETING SERVICES?

Yes. PPC works effectively alongside SEO, website optimisation, and wider digital marketing strategies. Combining services helps improve visibility across both paid and organic channels, supporting short-term results and long-term growth.